Hannah Arzanpouli

Product Marketing & Sales Enablement

I make complex products easier to sell.

Taking something technically complex and turning it into a clear story that helps a seller have a better conversation with a buyer.

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Selected impact ↓ Ask AI anything about my work
Hannah Arzanpouli
7+ years across SaaS startup marketing, agency brand leadership, and worldwide enterprise PMM at HP Inc.
~800 sellers a quarter reached by the global MPS webinars I ran
HP award Solutions marketing award for a rapid-response competitive sales play

What I do

I solve three problems that keep coming up inside complex B2B organizations.

Most of my work sits between Product, Marketing, and Sales, translating complexity, aligning distributed teams, and making enablement genuinely usable.

01

The “lost in translation” gap

Product teams build great things but struggle to articulate the value in language buyers care about. I sit between Product and Sales to turn technical capabilities into clear, benefit-led narratives.

02

Global teams, different stories

Product, regional markets, and marketing often work from different versions of the story, which shows up as chaotic launches. I get those teams working from the same story, plan, and launch materials.

03

Stale enablement motions

Enablement strategies can easily fall into a rut, failing to capture seller attention. I bring a creative, feedback-driven mindset to execution, whether that means rebuilding a rigid pitch deck into a modular library based on what sellers actually need, or elevating the design and clarity of customer-facing content.

Selected impact

Three examples of the work behind the résumé

Each one starts with the outcome, then the situation, the challenge, and how I approached it.

01 · HP Inc.

Competitive Sales Play

A rapid-response sales play built while a major competitor was restructuring, which grew into the division’s standard worldwide sales playbook.

Outcome

Armed the global sales field to control the narrative, gaining high executive visibility. Recognised with an HP Solutions marketing award for rapid execution and strategic business impact. Iterated and expanded over two years into the standard worldwide MPS direct sales playbook, which I owned until I left HP in April 2026.

Situation

In January 2024, a major competitor announced widespread layoffs, financial challenges, and a simplified portfolio. This created an immediate, high-priority window to capture market share and win new enterprise accounts.

Challenge

Direct sales teams lacked the up-to-date, actionable materials needed to confidently pursue these vulnerable accounts. We needed to rapidly deploy a competitive offensive under tight executive deadlines.

Approach

Led the content creation for a rapid-response sales play. Collaborated across multiple cross-functional teams to gather fresh competitive intelligence and audit existing assets. Delivered a comprehensive toolkit including a strategic battlecard and a detailed sales playbook featuring competitor overviews, conversation starters, and objection handling. I used Microsoft Copilot and the Azure AI Sandbox as working partners to develop and refine the conversation starters and objection handling. The first version reached the global field in one week. Over the following two years I kept iterating: several versions of the competitor-specific playbook, then a general competitive strike playbook, then the division’s direct MPS sales playbook.

02 · HP Inc.

Channel Content Launch

A 0-to-1 worldwide content engine for the channel-sold version of Managed Print Services.

Outcome

Launched the channel offer content engine into new regions, replacing fragmented, off-brand collateral with a unified toolkit that equipped partners to confidently drive pipeline.

Situation

HP’s channel-sold “lite” version of enterprise Managed Print Services was expanding into new regions without any standardized worldwide marketing collateral.

Challenge

Existing market-created assets were highly fragmented and off-brand. Channel partners lacked a unified messaging framework and the professional customer-facing materials required to sell the product at scale.

Approach

Built the core enablement architecture from the ground up, developing the definitive worldwide messaging, customer presentation, and solution brief. Partnered with Channel Marketing to co-develop the partner playbook and sell-in deck.

03 · HP Inc.

MPS Modular Slide Library

A field-feedback-led overhaul that turned a rigid pitch deck into a library of around 90 modular slides.

Outcome

Received strong praise from the sales field, who had been asking for exactly this kind of flexibility. Other PMMs went on to create modular slide libraries for their own offers.

Situation

The direct sales field struggled to use the existing, static MPS customer presentation during highly nuanced enterprise deal cycles.

Challenge

Sellers needed a flexible way to present complex, tailored information, but were bottlenecked by a rigid, one-size-fits-all slide deck that didn’t match the reality of their live customer conversations.

Approach

Initiated a complete overhaul based on direct qualitative feedback from the sales field. Partnered with the Product team to rebuild the deck into a core presentation plus backup slides on the different MPS components, so sellers could pull in what was relevant to each prospect’s priorities and leave out what wasn’t.

Career

Startup, agency, enterprise

Three companies over seven-plus years: SaaS startup marketing, agency brand leadership, then worldwide enterprise PMM. Each one built on the last. Full detail is in the résumé.

Accesso Technology Group

Jan 2018 – Mar 2020 Marketing Manager

A ~500-person B2B SaaS company building guest experience technology for theme parks, attractions, and venues. A small marketing team, where I worked hand-in-hand with Sales Directors on pitch materials for priority clients and owned everything from web to brand to sales enablement.

  • Built customized pitch decks deal by deal with Sales Directors, contributing to ~$10M in annual sales.
  • Created a new business unit website from scratch for Ingresso, increasing web leads by 300%.
  • Co-developed brand guidelines and master templates used by global sales teams.

Raindrop Branding & Advertising

Aug 2020 – Oct 2021 Brand Manager, then Brand Supervisor

An ~80-person full-service creative agency behind the #1 YouTube Ad Leaderboard spot (2020) and the Dr. Squatch Super Bowl ad (2021). I joined with no prior agency experience and was trusted with one of the top three accounts in my first week.

  • Promoted to Brand Supervisor within six months, skipping a level, managing nine brand staff and around 60% of agency accounts.
  • Ran end-to-end creative development, from briefs and kickoffs through directing internal teams and post-production on large video shoots.
  • Led a cross-functional audit that restructured project timelines after spotting a gap between sales promises and production capacity.

HP Inc.

Nov 2021 – Apr 2026 Sales Enablement & NPI Launch Manager, then WW Product Marketing Manager

My most recent role and the longest chapter of my career. Four and a half years at HP, first as Sales Enablement and NPI Launch Manager, then as worldwide Product Marketing Manager for the Managed Print Services portfolio, an enterprise business covering printer management, security, scanning, and sustainability.

  • Built a rapid-response competitive sales play in one week, recognised with an HP Solutions marketing award, then expanded it over two years into the division’s standard worldwide sales playbook, which I owned until I left. Read the case study →
  • Built the worldwide messaging, customer presentation, and solution brief for the channel-sold version of MPS as it launched into new regions. Read the case study →
  • Rebuilt the static MPS customer presentation into a library of around 90 modular slides, a format other PMMs went on to adopt. Read the case study →
  • Encouraged AI-assisted messaging work across the team, and at my manager's request presented Copilot prompting techniques on a Senior Director org call.

Selected work

What the work looks like

A few published pieces from HP and Accesso, plus two articles of my own. Everything here is customer-facing material that went out into the world.

Front page of the HP Managed Print Services solution brief
Positioning · HP solution brief The MPS solution brief, as published. Three customer problems and three answers. Read the PDF.
Front page of the HP Carbon Emissions Sync solution brief
Positioning · HP solution brief Carbon Emissions Sync, a sustainability offer written for IT buyers who have to report on it. Read the PDF.
HP Managed Print Services opening slide from the worldwide customer presentation
Sales enablement · HP customer presentation The opening slide of the worldwide MPS customer presentation, the deck I rebuilt into a modular library of around 90 slides.
HP Managed Print Services value pillars slide
Sales enablement · HP customer presentation Five value pillars, built to be walked through one at a time so sellers could stop on whichever one the customer cared about.
Accesso positioning graphic: we focus on the technology so you can focus on your guests
Positioning · Accesso brand One line carrying the whole platform story, with the five product areas underneath it.
Accesso Client Seminar 2019 Denver flier
Launch content · Accesso flier Client Seminar 2019 in Denver, the invitation piece, written and laid out end to end.
Accesso LIFT women's leadership event invitation
Launch content · Accesso internal program Invitation for LIFT, Accesso's women in technology program.
Header image from the article AI for Product Marketing
Writing · LinkedIn article AI for Product Marketing: The Teammate You Didn't Know You Needed What actually worked when I used AI to overhaul portfolio messaging on a tight timeline, prompt structure included. May 2026.
Header image from the article 5 Tips for Adding Polish to your Slides
Writing · LinkedIn article 5 Tips for Adding Polish to your Slides Five practical slide design habits from years of building customer presentations, with before and after examples.

How I use AI

A thought partner, not a text generator

  • I work with AI over several rounds on messaging, web copy and customer-facing content, pushing back and refining rather than taking the first output.
  • At HP I encouraged these workflows across my team and presented Copilot prompting techniques for messaging on a Senior Director org call.
  • I built this site with Claude, including the Ask box, an AI assistant grounded in notes I wrote about my background.

What people say

Testimonials

From peers, managers, and cross-functional partners at HP and Accesso.

A strategic, cross-functional partner who speaks the language of both sales and marketing, allowing her to develop compelling messaging, differentiated value props, customer-focused narratives, and polished sales enablement assets.

Worldwide Product Marketing Manager (peer)

She was known for bringing structure and clarity to programs by creating repeatable frameworks and templates, and applied a thoughtful, customer- and sales-focused perspective to her work.

HP Solutions Marketing Director (direct manager)

An exceptional contributor and she has gained my absolute trust for her to deliver the best outcome and make the best judgement. She took extra effort and walked an extra mile to ensure the complete whole experience.

Product Manager (cross-functional peer)

A natural at building strong virtual business relationships, making every team feel connected no matter the distance. Her infectious sense of humour and genuine collaborative spirit make her an absolute pleasure to work with.

Worldwide Product Marketing Manager (peer)
“The updates from Hannah are gold.”
VP of Product (on elevating product slides for a CIO-level pitch)

Also

Teaching, languages, and a building site

Born and raised in Edinburgh, in the US since 2013 and in San Diego since 2016. I trained as a teacher before I worked in marketing, with master's coursework plus two 14-week placements teaching French in high schools. After qualifying I became certified in teaching English as a foreign language and moved to Italy, where I taught young children, teenagers, and business executives, in groups and one-on-one. Explaining something complicated to someone who doesn't share your vocabulary is the same job I do now with different material.

From 2018 to 2020 I project managed our house renovation in Spanish. The place was taken back to the studs, and our contractor spoke only basic English. Timelines, budgets, and difficult conversations, in a second language.

Spanish
Pretty fluent. Spoken daily at home.
French
Studied French language, politics, history, and culture at university, with classes and coursework all in French. Spent a year abroad at university in Pau (including through the summer after the other international students left). Completely fluent by the end of it; conversational now.
Italian
Never studied, but picked it up in my first few weeks in Milan and became fluent during the two years I lived there (and a summer working in Puglia where no one spoke English). Rusty now.
Farsi
Basic, but learning. I can follow a simple conversation.

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Let's talk

I'm currently exploring my next product marketing or sales enablement role. If you think there might be a fit, I'd love to hear from you.

[email protected] LinkedIn Résumé
Hannah Arzanpouli